FREE PERFORMANCE READ A lean read on what is slowing your store. Free, in 48 hours. Free 48-hour performance read. A senior engineer flags what is actually costing you speed and conversions. No sales call.
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01 / WRITING

The reasoning is the portfolio.

Most client work sits behind an NDA. The decisions do not. These are the calls we make on migrations, platform choices, and architecture, written out in full so you can judge the thinking before you buy any of it.

WRITTEN BY
Martin Chuka
SUBJECTS
Commerce, migration, architecture
SHOWING 4 POSTS BY Martin Chuka ← ALL POSTS
Decision tree: any single no routes you to the leaner middle; only four yes answers earn going headless.
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Most brands going headless will regret it

Headless commerce is oversold. An honest framework on the real costs, when it is worth it, and the leaner middle most brands actually need.

AUG 14 2026  ·  11 MIN READ

Full technical write-ups on any engagement are sent on request.

Reading is not the same as scoping.

If one of these describes the problem in front of you, send it over. Four answers and a senior engineer writes back with a real opinion instead of a sales call.

OPEN A SCOPE THIRTY MINUTES