The reasoning is the portfolio.
Most client work sits behind an NDA. The decisions do not. These are the calls we make on migrations, platform choices, and architecture, written out in full so you can judge the thinking before you buy any of it.
Most brands going headless will regret it
Headless commerce is oversold. An honest framework on the real costs, when it is worth it, and the leaner middle most brands actually need.
Shopify, BigCommerce, custom, headless: how to actually choose
A decision framework covering true pricing, platform fit, and the thing most comparisons quietly skip.
Moving 8M records with zero data loss
A live Volusion to BigCommerce cutover: redirects, passwords, and how traffic returned to pre-migration levels.
Fire and forget: how we decide what to make async
The question is never whether to use messaging. It is which flows need an answer now. Get it wrong either way and you buy fragility.
Most brands going headless will regret it
Headless commerce is oversold. An honest framework on the real costs, when it is worth it, and the leaner middle most brands actually need.
Shopify, BigCommerce, custom, headless: how to actually choose
A decision framework covering true pricing, platform fit, and the thing most comparisons quietly skip.
Moving 8M records with zero data loss
A live Volusion to BigCommerce cutover: redirects, passwords, and how traffic returned to pre-migration levels.
Fire and forget: how we decide what to make async
The question is never whether to use messaging. It is which flows need an answer now. Get it wrong either way and you buy fragility.
Nothing filed under that yet.
Full technical write-ups on any engagement are sent on request.
Reading is not the same as scoping.
If one of these describes the problem in front of you, send it over. Four answers and a senior engineer writes back with a real opinion instead of a sales call.