The reasoning is the portfolio.
Most client work sits behind an NDA. The decisions do not. These are the calls we make on migrations, platform choices, and architecture, written out in full so you can judge the thinking before you buy any of it.
Shopify, BigCommerce, custom, headless: how to actually choose in 2026
How to choose between Shopify, BigCommerce, custom, and headless commerce in 2026: a decision framework covering pricing, platform fit, and what most comparisons get wrong.
Volusion to BigCommerce migration: moving 8M records with zero data loss
A live Volusion-to-BigCommerce migration of 8M+ records with zero data loss: the SEO, redirects, password, and architecture decisions that made the cutover seamless, and how traffic recovered to pre-migration levels.
Fire and forget: how we decide what to make async
The question isn't whether to use async messaging. It's knowing exactly which flows need an immediate response and which don't. One wrong answer either way creates fragility.
Full technical write-ups on any engagement are sent on request.
Reading is not the same as scoping.
If one of these describes the problem in front of you, send it over. Four answers and a senior engineer writes back with a real opinion instead of a sales call.